For my Game Development project (Topdown Shooter), I needed to market before distributing it. In order to do this, I decided to create a marketing strategy to brainstorm different ways of advertising my game to a wider audience.
As detailed in my Market Research blog post ("https://tobymroberts.blogspot.com/2020/11/next-gen-nescot-year-4-hnd-going-indie.html"), I decided that my chosen target audience would be the "Achievers" demographic.
In order to plan my marketing strategy, I decided to accumulate a series of ideas for how to market towards a large range of people, while analysing how each of these marketing strategies would address to my target audience.
In total, I decided upon 9 marketing ideas that could either be done individually or simultaneously. These ideas included:
- Game marketing on YouTube - While this option for marketing the game would be a great choice for showing it to a large audience, unfortunately, this option costs money and the size of the audience it would be shown to would depend on the amount of money paid and what videos you would select for it to be shown on. On the other hand, you could use your YouTube channel to advertise your game. However, unless you are well known in the industry it is incredibly unlikely your video would be accessible to a wider audience.
- Game influencer marketing - This marketing option would likely cost money, however, this strategy could show your game to a large or small audience depending on what influencer you ask or pay to market your game.
- Game marketing through blogging - While being free, this marketing strategy would most likely have a small audience unless you are already well known in the industry, or have a fan following that would be interested in your game.
- Game marketing on Reddit - A free marketing strategy with many different options for how to market your game, posting your advertisements to different servers on reddit to market your game to a moderately sized audience. However, this strategy has a few flaws, as it is unlikely most severs would allow you to post advertisements or many people would likely ignore most advertisement posts.
- Branching out to multiple app stores/gaming platforms - This is a good marketing strategy as it allows a wider range for audience, allowing people who may not have specific platforms to download and play your game. On the other hand, some gaming platforms may cost money to post your game to and if your game costs money to buy, they almost always take a cut of the profits.
- Social Media such as Facebook, Instagram, Twitter (ETC...) game marketing - Similarly to marketing on YouTube this marketing strategy costs money, once again being a great choice for showing it to a large audience, while still dependent upon how much you pay for how commonly your advertisement would appear on the site. As well as this, you could still market your game using your social media account, again depending on your existing following as to how large an audience would see your advertisements.
- Appearing on gaming podcasts - This marketing strategy can be good, allowing you to pitch your game to a wider audience, sometimes it costs money to appear on certain podcasts, or you would need to be invited on which would typically happen once you already have a following or are well known in the industry.
- Game marketing through crowd funding - A very common marketing strategy that can be very effective at accumulating the funds to fully finish a game and market it to a group of people that may be interested in the game. This marketing strategy does come with some disadvantages, for example; because many other people use crowd finding sites to fund their own projects, you would be required to contend with lots of competition for attention.
- Game marketing through review websites - This is a very useful marketing strategy as it allows you to accumulate ratings from various websites and sources, allowing you to better market your game by showing review scores and the websites themselves also market your game (though this sometimes costs money). However, this method could also backfire if you receive low ratings and review scores.
Using these marketing strategies as a basis, I eventually decided to take the cheaper approach to marketing my game, by uploading and marketing it on my Youtube channel.
Finished Videogame can be seen using this marketing strategy below.
Videogame Advert (Work In Progress version):https://www.youtube.com/watch?v=4TYwV4Pp6Jk
Finished Videogame Advert (after improvements):https://www.youtube.com/watch?v=3cas4kQzKTc
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