For this project, we have been tasked with creating a retro board game advert with the style timescale of between the 1970s and 1990s. For my project I chose "Risk" as my board game of choice for my retro advert. This is because there are multiple examples of old adverts relating to the board game, it has a clear theme and a plethora of possible effects that could be added.
Before starting on a script or storyboard, I researched into older adverts for board games such as: Risk, Monopoly, Guess Who and other board game commercials from around the early 1980s to late 1990s. This was to gain an idea of how the commercials at that time were like.
Some examples of these advert videos include:
https://www.youtube.com/watch?v=w8nSSoQQKfo&t=33s
https://www.youtube.com/watch?v=uPRw3CaKXns
https://www.youtube.com/watch?v=wtDIvWBS11M
https://www.youtube.com/watch?v=cf4penVTNlE
https://www.youtube.com/watch?v=tNFmC4V-B3Q
https://www.youtube.com/watch?v=290GJCtrtXI
https://www.youtube.com/watch?v=J1nCcrlCgc4
https://www.youtube.com/watch?v=WDr5vsc9ibY
After watching these videos, I got a general idea of how these adverts would play out. Overall, these adverts would normally feature announcers, often with theme songs and hand drawn or clay visual effects intermixed with real live actors.
As a result, this allowed me to create a plan for how I would create my advert. Firstly, I decided that I would need an announcer to sell the idea of the advert being created in the 1980s/1990s. Announcers in old board game adverts were the most common reoccurring feature.
I then began brainstorming different scripts and storyboards for the video. Thinking of different effects, themes and things that the announcer could say.
However, I first began by creating scripts for actions the characters could take and the direction in the cinematography:
Script Idea 1 (Actions):
"Voice over talks over a group of 4 players playing a game of Risk.
Background becoming progressively more active with silhouetted footage of renaissance war as the video progresses.
Close ups of the board and dice rolling.
First show wide shot of 4 players playing.
Zoom in on faces and dice rolls.
One player moves their forces into another’s territory as the sound effect “Cavalry Charge” plays.
The other player rolls again and does the same.
Player puts more soldiers on their land.
Two other players shake hands, making an alliance.
One of the players attacks the player they aligned with.
Cavalry runs towards camera as the logo on the box fades in and envelops the screen."
Script Idea 2 (Actions):
"Wide shot of 4 players as one of the players is eliminated.
Zooms in on two of the players fortifying their borders.
They start competing on how fortified their borders are.
Eventually they put excessive amounts of troops on their borders.
The 3rd player then attacks the two other players as they turn in surprise before shaking hands making an alliance.
The two other players then turn to the 3rd
The two players move most of their troops to the border of the 3rd
Then one of the players attacks the other, giving a cheeky shrug when the other player looks at them. Risk logo then fades into view."
Script Idea 3 (Actions):
"Shows wide shot of 4 players waring different uniforms (examples: British red coat, French Napoleonic outfit)
Each player moves troops forward like on a war map with dice rolls.
Cavalry charge is shown faded over the top as the players argue, threatening to invade each other.
the players get progressively louder.
A man walks in and tells the commanders to stop shouting and that dinner is ready.
Players all look at each other as the man walks away
Cuts to players now looking like children as they slowly get up to go to dinner."
Next, I made scripts for the announcer relating to what they would say:
Script idea 1 (Announcer):
“Risk! The classic game of World Domination!”
“Invade your enemies!”
“Counter your enemy’s moves,”
“Fortify your lands!”
“Make alliances,”
“Enact betrayals!”
“Conquer everything in your path!”
“The world of RISK awaits!”
Script idea 2 (Announcer):
“Risk! The classic game of World Domination!”
“Fortify your lands!”
“Counter your enemy’s moves,”
“Invade your enemies!”
“But always remember to watch your flank!”
“Make alliances,”
“And conquer everything in your path!”
“The world of RISK awaits!”
Script idea 3 (Announcer):
“Risk! The classic game of World Domination!”
“Invade your enemies!”
“Enact diplomacy!”
“Fortify your lands!”
“Make alliances,”
“Break alliances!”
“Conquer everything in your path!”
“The world of RISK awaits!”
After finishing these scripts, I would then go on to create a series of storyboards for each script before finally settling on my choice.
Next post: https://tobymroberts.blogspot.com/2020/10/next-gen-nescot-year-4-hnd-board-game_21.html
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